When Binney & Smith launched its Liquitex Web site, it made a commitment to showcase the work of undiscovered talent as well as that of established artists through a series of grants and reward programs. To promote both the site and the programs, we created a postcard, poster, and presentation folder series featuring paint and the site's URL as its main components. "You have the ideas. We have the paint" was the promo line used to draw students to turn all that paint into pieces of art.

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